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Research papers

Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry

The ready made clothing sector shows, more than any other field, a chain reaction between the behaviour of the end consumer and that of the retailer in such a way, that the producer appears to be directly involved, with a remote probability of...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Salvatore Ceglia
September 1, 1970
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Citation

Ceglia, S. (1970a, September 01). Consumer panel and retailer panel as instruments for short, medium and long term planning in the textile ready made industry. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/consumer-panel-and-retailer-panel-as-instruments-for-short-medium-and-long-term-planning-in-the-textile-ready-made-industry


Research papers

Data collecting systems for a consumer panel in the field of semi-durable goods

Continuous measuring of a market trend is normally carried out through the data collection system known under the name "Panel' . A Panel can he composed of different subjects (house wives, men, households, retail shops, etc.), according to the scopes...

Catalogue: ESOMAR Congress 1968
Author: Salvatore Ceglia
June 15, 1968
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Citation

Ceglia, S. (1968a, June 15). Data collecting systems for a consumer panel in the field of semi-durable goods. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/data-collecting-systems-for-a-consumer-panel-in-the-field-of-semi-durable-goods